Top Story


Home >> Marketing >> Article

Lukup Media ropes in Tata Sky’s Mukund Sharma as EVP

Font Size   16
Lukup Media ropes in Tata Sky’s Mukund Sharma as EVP

Converged TV and Internet access provider Lukup Media has appointed Mukund Sharma as its Executive Vice-President.

At Lukup, Sharma will be heading the content, services and commerce verticals. He is an industry veteran with over fifteen years of experience in the field of content management, business development, advertising, sales and strategy and is well-known for spearheading the content management team at Tata Sky. He started his career with Sahara India and has been associated with leading broadcasters like CNBC TV18, Ten Sports, and Tata Sky.

Commenting on this appointment, Kallol Borah, Founder and Chief Executive Officer, Lukup Media said, “Mukund is an extremely valuable addition to our team at Lukup Media. Since ours is an IP platform, we won't be just delivering TV channels. We plan to go beyond that and offer services such as education, gaming, home security and other transactional services. With Mukund’s wide experience in content management, we are confident of creating interactive and engaging experiences for our customers across the country.”

Sharma is an MBA graduate from University of Lucknow, and holds a Master’s degree in International Business from Indian Institute of Foreign Trade. 

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Understanding the round-the-clock nature of change, KG Suresh, Director General, Indian Institute of Mass Communication, in a conversation with exchange4media, talked about his plans to introduce a fu...

The mall has a diverse range of media formats that includes, billboards, backlit kiosk, pillar wraps, product/promotion display spaces etc.

The beauty of the internet business is that as your cost curve flattens, your revenue curve keeps growing up and that's why the valuations are so high, said Ashish Hemrajani, Founder-CEO, BookMyShow