Lohiya Industries, an edible oil industry in Andhra Pradesh, has appointed Lowe Lintas Hyderabad as its creative agency in a multi-agency pitch.
The agency would be handling the creative responsibilities of Lohiya’s Gold Drop and Gold Plus. Lohiya Group offers a repertoire of products for consumption across the domestic and commercial sectors pan India.
On appointing Lowe Lintas Hyderabad as the creative agency, Mahaveer Lohiya, Managing Director, Lohiya Group said, “We have chosen Lowe Lintas Hyderabad for their in-depth understanding of the FMCG market, their ability to connect with the consumers at emotional and psychological levels and their highly vibrant creative team. I am sure that this association with Lowe Lintas Hyderabad will help us connect with our customers more intensely.”
Speaking on the new business, GV Krishnan, President – Lowe Lintas Bangalore said, “We are delighted to partner with the Lohiya Group - a household name in Andhra Pradesh. We admire the passion of the senior management team headed by Mahaveer Lohiya and the persistent focus on innovation and technology to provide the very best in product quality. This win adds another feather to our cap in Hyderabad that also handles key clients like Karvy Finance, Dr Reddy’s Laboratories, etc.”