Top Story


Home >> Marketing >> Article

Lotto signs Sania Mirza as its brand ambassador

Font Size   16
Lotto signs Sania Mirza as its brand ambassador

Sportswear manufacturer Lotto Sport Italia, which recently entered the Indian market, has signed tennis player Sania Mirza to represent their brand in the country. The agreement was signed in the presence of tennis star Mahesh Bhupati and Sunil Taneja, MD, Sierra Industrial Enterprise Private Limited (SEPL) in the capital on Sunday.

Taneja, whose company SEPL is licensed to sell Lotto products in the country, said, "The focus of our marketing strategy is to identify and promote young talent. Sania is a youth icon. She is the new craze and a household name just like the Willams and Hingis of the world, and hence is the apt choice to represent our brand."

With 600 multi-brand outlets, Lotto plans to touch a turnover of Rs 65 crore in the next three years. They are also opening five exclusive stores in the country, with aggressive expansion plans in the pipeline.

"Lotto plans to position itself as the number one Italian sports brand in India. We want it to be an affordable game so we are sponsoring the game with Lotto tennis initiative in India. We offer quality products at affordable prizes," said Taneja

Over the course of thirty years, Lotto has increasingly become associated with tennis. It has linked with many tennis stars like Martina Navratilova and Boris Becker. The company has had important partnerships with ATP, WTA, USPTA and Wimbledon.

On being asked about choosing Lotto over other popular brands like Nike and Adidas, Sania Mirza said, "Lotto has a tagline of 'Passion to perform' and they are living up to it. I feel it's my duty to give back what the game has given to me and Lotto is felicitating it with its tennis initiatives."


Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India

In conversation with exchange4media, Vighnesh Shahane, CEO, IDBI Federal Life Insurance, spoke about his vision for this new marketing initiative, how the brand’s marketing efforts through sports have helped them and his business goals for 2018

This agency was born after national brands reportedly struggled to connect with the south Indian audiences

The fall update of the Media Economy Report (Dec 2017) reported that the Advertising revenue will grow +12.1 per cent in the next five years

Times Network renews contracts with all its primetime sponsors for all its news channels and adds 20 new brands to its kitty

Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication