L’Oréal India, on Monday, announced the appointment of Aseem Kaushik as Director, Consumer Products Division (CPD) and the elevation of DP Sharma as General Manager, Professional Products Division (PPD). Kaushik will now be in charge of CPD brands – L’Oréal Paris, Garnier, Maybelline New York, and NYX.
Kaushik began his career with L’Oréal India in 1995, with the Consumer Products Division. After spending seven years in CPD sales, he moved to the Professional Products Division in 2002, in Key Account Management. He, later, took over the challenge of launching and managing the brand Matrix in 2005 and was subsequently appointed Director of the Professional Products Division in 2011. The Division comprised the brands L’Oréal Professionnel, Matrix, Kerastase, Cheryl’s Cosmeceuticals, and Decleor.
Kaushik has been the driving force behind the strengthening of these brands and the consistency of their performance. It was with his vision to seize business opportunity that the acquisition of the brand Cheryl’s Cosmeceuticals was made possible, representing a great and strategic relay of growth in the long term.
Taking over from Kaushik in PPD will be DP Sharma. Sharma has spent over 17 years with L’Oréal India . He joined in the commercial team of L’Oreal Professionnel and spent about five years with the brand before moving to Matrix, where he spent 10 years. In his last role as Brand GM - Matrix and Cheryl’s Cosmeceuticals, he has been responsible in driving all-round growth of Matrix to create the largest footprint across the country. He has also been part of the core team that integrated PPD skincare brand Cheryl’s Cosmeceuticals in 2013 and has been instrumental in successfully establishing the brand in the market.
Jean-Christophe Letellier, MD, L’Oréal India said, “Aseem has been a pioneer in defining and revolutionizing the Professional business in India. Together with his teams, he built a real success story, based on three key principles: strong and collaborative teams, continuous focus on education, and true salon centricity. Under his leadership, the Professional Products Division has grown consistently to make India the No.1 growth contributor for Professional Products Division in the world for L’Oréal.”
Speaking about Sharma, Letellier said he has demonstrated a tremendous capacity for growing and developing their salon businesses across India. “We are extremely confident in his abilities and are pleased to have someone of his experience to lead our Professional Division,” he added.