Top Story


Home >> Marketing >> Article

Logitech unveils ‘Go Cordless’ TV campaign

Font Size   16
Logitech unveils ‘Go Cordless’ TV campaign

Logitech, the $ 1.5 billion digital lifestyle products company, has rolled out “Freedom from Cords”, a TV campaign to highlight the benefits of cordless keyboards and mouse to home and office computer users.

Logitech’s array of cordless desktops includes the recently introduced diNovo, LX 700, LX 300 and MX duo.

With an eye on leading this change in consumption, Logitech will air two commercials on leading national TV channels, including STAR Movies, CNBC, Awaaz, Zoom, MTV, Zee Cinema and National Geographic. Regional media like TV9 (Hyderabad) and ETV Bangla (West Bengal) are also part of the line-up.

The “Freedom from Cords” campaign, which will run for a period of about two months beginning third week of July, will also include a cartoon channel and a news channel in the media mix.

Both advertisements will be sourced from Logitech’s global pool of marketing resources. Moninder Jain, Country Manager, Logitech India, said, “Both advertisements use simple, clear language and visuals. Thus, they are universally understood. The key benefits of our cordless keyboards and mouse like convenience, ease of handling, stress-free working are very well conveyed.”

“There is no reason why a technology aware country like India should lag behind its Western counterparts in the adoption of cordless products. With a rapidly increasing and increasingly prosperous educated middle class, I believe that cordless as the default choice is only a few months, if not weeks away. And it’s our responsibility as the market leader to help the market graduate to this level of freedom,” Jain added.


Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

FoxyMoron has bagged the digital mandate for one of India’s leading premium menswear fashion brands – Blackberrys. The business was won following a multi-agency pitch

As 2017 almost comes to a close, Ashish Bhasin of DAN crystal gazes at who will win and who will lose in 2018

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends