Lodha’s Greenfield project Palava, spread across 4500 acres, is their most ambitious project yet. With over 25,000 homes purchased in the last 6 years and thousands of families already living here, it is India’s fastest growing city. World-class amenities and advanced services are setting new standards for modern living. And for its brand new campaign, the Lodha Group has brought FCB Interface on board as its communication and strategy partner. The new campaign talks of how the city is poised to take off and how this is an opportune moment for people to be a part of it.
Joe Thaliath, CEO of FCB Interface said, “We are thrilled to partner with the Lodha Group for their remarkable project-Palava city. This is a unique opportunity for us to create a behavioural change and introduce a new way of living across touchpoints for the brand by attempting something new and breaking the monotony. To achieve this, we aim to reskin the city living mindset by taking it back to the core and then project the future living side of it; and this is what excited us to associate with the brand.”
On the strategic partnership, Shaishav Dharia, Regional CEO of Lodha Group said, “We are humbled by the relentless confidence and faith of the 25,000 families in Palava, as it celebrates new milestones in its journey of providing a better urban environment to its citizens. We believe that FCB Interface, as our partner, will be able to communicate our philosophy and vision for the city."
Robby Matthew, Chief Creative Officer of FCB Interface added, “Palava’s stated intent is to become one of the most liveable cities in the world. And it is already more than half way there. The new campaign simply tries to bring this alive.”