Lloyd Mathias has been appointed head of marketing for the Asia Pacific and Japan region at Hewlett Packard, industry sources say.
Mathias will be based out of Singapore, and will take on the new role from next month. He served as CMO at Tata Teleservices, and joined HP as marketing head marketing head for personal computers and printing division last year.
Mathias started his career with Onida and went to work with different brands such as United Spirits and PepsiCo. At Pepsi, Mathias headed marketing for the non-cola brands Mirinda, 7Up, Slice, Mountain Dew and bottled mineral water band Aquafina.
In April 2012 he set up GreenBean Ventures, his own management consultancy, committed to working with start-ups in the technology and telecom sector. It is learnt that Mathias has exited from GreenBean Ventures, having sold his shareholding to his partners.