Top Story


Home >> Marketing >> Article

Lloyd Mathais appointed marketing head for APAC and Japan region

Font Size   16
Lloyd Mathais appointed marketing head for APAC and Japan region

Lloyd Mathias has been appointed head of marketing for the Asia Pacific and Japan region at Hewlett Packard, industry sources say.

Mathias will be based out of Singapore, and will take on the new role from next month. He served as CMO at Tata Teleservices, and joined HP as marketing head marketing head for personal computers and printing division last year.

Mathias started his career with Onida and went to work with different brands such as United Spirits and PepsiCo. At Pepsi, Mathias headed marketing for the non-cola brands Mirinda, 7Up, Slice, Mountain Dew and bottled mineral water band Aquafina.

In April 2012 he set up GreenBean Ventures, his own management consultancy, committed to working with start-ups in the technology and telecom sector. It is learnt that Mathias has exited from GreenBean Ventures, having sold his shareholding to his partners.

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...