Top Story


Home >> Marketing >> Article

Lloyd Mathais appointed marketing head for APAC and Japan region

Font Size   16
Lloyd Mathais appointed marketing head for APAC and Japan region

Lloyd Mathias has been appointed head of marketing for the Asia Pacific and Japan region at Hewlett Packard, industry sources say.

Mathias will be based out of Singapore, and will take on the new role from next month. He served as CMO at Tata Teleservices, and joined HP as marketing head marketing head for personal computers and printing division last year.

Mathias started his career with Onida and went to work with different brands such as United Spirits and PepsiCo. At Pepsi, Mathias headed marketing for the non-cola brands Mirinda, 7Up, Slice, Mountain Dew and bottled mineral water band Aquafina.

In April 2012 he set up GreenBean Ventures, his own management consultancy, committed to working with start-ups in the technology and telecom sector. It is learnt that Mathias has exited from GreenBean Ventures, having sold his shareholding to his partners.

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions

Perfumes are invisible and these new ads from Skinn create a story out of this

New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking