The International Licensing Industry Merchandisers’ Association (LIMA) on Wednesday announced that it has appointed Jiggy George as its official India head. A pioneer in the Indian licensing industry, George has over 20 years of experience in Sales, Marketing, Project Management and Licensing.
India is a strategically important market for the licensing industry. LIMA early on recognized the market’s growth potential for the industry and is eager to partner with George to help realize this potential. “With experience as a licensor, licensee and agent, Jiggy possesses a thorough knowledge of the licensing industry in India and of the overall regional market. He understands both the power and benefits of operating in India, as well as the challenges,” said LIMA President Charles Riotto.
“We are excited to welcome him to LIMA and look forward to the unique perspective that he will bring to the position. Our goal for LIMA India is to unify licensing professionals through the development of valuable regional networking and educational opportunities. We are looking to reach not only those directly involved in licensing, but also those whose business is connected to our far-reaching industry,” he added.
George is the Founder and CEO of Indian licensing agency Dream Theatre, established in 2010. Dream Theatre represents some of the most iconic international and domestic brands in India. Prior to this position, George set up and successfully ran the Viacom (MTV) and Turner (Cartoon Network and POGO) licensing businesses, most recently serving as Executive Director Cartoon Network Enterprises.
“With its rich history of entertainment and brand awareness coupled with strong economic fundamentals, the Indian licensing industry is poised for takeoff. This is the perfect time for LIMA to bring key players together to jointly address the challenges and grow the licensing business in India,” said George.