Lifestyle Holdiays, an initiative of Bulls and Bears Finance Ltd’s tour division, is set to unveil an innovative concept of a travel mall, one of its kind in the industry. The state-of-the-art facility will be inaugurated in Mumbai and will be spread across 4000 sq. ft.
Nikhil Dalal, Managing Director, Lifestyle Holidays, said, “We will be the first travel company to launch the concept of travel mall and our objective is to augment the customers’ experience that will also reinforce our punch line – ‘In touch with your elements’. We want to be different by offering new travel concepts in this segment.”
The travel mall will house focused areas for destinations, with holidays and packages offered by the company that will bring the customer closer to the destination in keeping with individual personalities and preferences.
The company is expanding its bouquet of offerings on the services front by enhancing the Free Individual Traveler (FIT) and Meetings Incentives Conferences and Exhibitions (MICE) Tours sections.
With disposable incomes rising, there are clear trends visible in the Indian outbound traveler segment. In the FIT category, the middle-class family who travels with a planned budget but dreams of seeing the world, while there is the luxury traveler who does not hesitate to travel extensively and in style, but wants value for his money. In the Corporate segment companies are using foreign holidays as incentives to boost sales among dealer/distributor network as well as to retain their staff.
Lifestyle Holidays has already partnered with tourism boards, airlines, hotel groups, etc, to promote specific destinations. The company will also promote the new concept through multi-channel communications campaign focusing on innovative marketing techniques that targets specific sections of the market.
“We have launched ‘Oxygene’ an event management company which will take care of the advertising and promotional duties of this travel mall. This first in the world, unusual concept is definitely for India a promising business and we hope to leverage on this. This in fact will grow our existing business by four folds,” Dalal added.