Lifebuoy, the soap brand from the HUL stable, has taken its Help A Child Reach 5 campaign to an international platform to further promote this social initiative. The campaign aims to eradicate preventable deaths from diseases such as diarrhoea, one village at a time, by teaching lifesaving handwashing habits.
Lifebuoy launched its Help a Child Reach 5 handwashing campaign in Thesgora, a village in Madhya Pradesh with one of the highest rates of diarrhoea in India.
Bollywood actor Kajol has joined the campaign as a handwashing advocate. She will be attending the United Nations General Assembly (UNGA) events to appeal to policymakers and governments to scale up handwashing with soap programmes to achieve development goals to reduce child mortality. Kajol will be at a series of UN events in New York from September 23 to 25.
The actor will be part of high profile events, including high level UN panel dinner and press breakfast with Unilever CEO Paul Polman. She will also speak at the Social Good Summit along with other speakers such as Al Gore and Melinda Gates. She will meet key UN dignitaries, including India’s permanent representative to the UN, to highlight the cause of handwashing.
For the record, India is the country with the highest number of deaths among children under 5 due to pneumonia and diarrhoea – with over 6 lakh deaths annually. Washing hands with soap is the most cost effective way to prevent child deaths and contribute to Millennium Development Goal 4 (MDG4) towards reducing child mortality.
The United Nations General Assembly will bring together world leaders, key opinion formers and policy makers and focus on the Millennium Development Goals (MDGs), the development goals to achieve by 2015. At the UNGA, policymakers have an opportunity to look at how handwashing with soap can help us achieve MDG 4 target’s deadline of 2015, and in the post-2015 agenda.