Top Story

e4m_logo.png

Home >> Marketing >> Article

Life Style in extension mode with Rs 60 crore plan

30-November-2002
Font Size   16
Life Style in extension mode with Rs 60 crore plan

International retail chain Life Style promoted by Landmark Group of Dubai, with over 300 stores in Europe, Gulf and India has embarked on an ambitious expansion plan in India with the opening of its biggest store in Gurgaon today.

Landmark having sales turnover of 600 million USD from its operations in UK, Gulf and India is investing Rs 60 crore in setting up five more stores in India over the next two years. Life Style India has currently invested Rs 68 crore by opening three stores in Chennai, Hyderabad and Bangalore. These trendy stores with product and concept innovation, offering international and in-store brand in apparel, children product, footwear, house hold and home furnishing, health and beauty are positioned at upper middle class and high end market.

Gurgaon store spread over 64,000 sq ft. in DLF City Centre Mall heralds Life Style India’s expansion plan in northern India. V Muralidharan, vice president operations, Life Style International told exchange4media that as part of their expansion plan, three more stores would come up in Delhi and NCR in the next two year. Plans are also afoot to open stores in Mumbai, Pune and Calcutta. In Mumbai alone four stores will be opened in next two years and out of these three will be operational next year. According to Muralidharan in all seven more stores will be opened by end 2004-05, taking the total number of stores to eleven.

Life Style India three existing stores in Chennai, Bangalore and Hyderabad are generating a revenue of Rs 125 crore and the newly set up store in Gurgaon is expected to generate initial revenue of Rs 36-45 crore that may well touch Rs 60 core mark in two years time. Mean while Life Style has launched new promotional campaign ‘Do Not Bend In’ by J Walter Thompson to mark its expansion in Northern India. A special signage campaign in Delhi is also in the offing.

Besides launching its expansion plans in India, Landmark is also expanding its operations in UK, where it has acquired a leading men’s wear brand with 130 stores. According to Muralidharan the group will be consolidating its existing operations in UK, Gulf and India before entering into newer market.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...