Top Story


Home >> Marketing >> Article

Life Style in extension mode with Rs 60 crore plan

Font Size   16
Life Style in extension mode with Rs 60 crore plan

International retail chain Life Style promoted by Landmark Group of Dubai, with over 300 stores in Europe, Gulf and India has embarked on an ambitious expansion plan in India with the opening of its biggest store in Gurgaon today.

Landmark having sales turnover of 600 million USD from its operations in UK, Gulf and India is investing Rs 60 crore in setting up five more stores in India over the next two years. Life Style India has currently invested Rs 68 crore by opening three stores in Chennai, Hyderabad and Bangalore. These trendy stores with product and concept innovation, offering international and in-store brand in apparel, children product, footwear, house hold and home furnishing, health and beauty are positioned at upper middle class and high end market.

Gurgaon store spread over 64,000 sq ft. in DLF City Centre Mall heralds Life Style India’s expansion plan in northern India. V Muralidharan, vice president operations, Life Style International told exchange4media that as part of their expansion plan, three more stores would come up in Delhi and NCR in the next two year. Plans are also afoot to open stores in Mumbai, Pune and Calcutta. In Mumbai alone four stores will be opened in next two years and out of these three will be operational next year. According to Muralidharan in all seven more stores will be opened by end 2004-05, taking the total number of stores to eleven.

Life Style India three existing stores in Chennai, Bangalore and Hyderabad are generating a revenue of Rs 125 crore and the newly set up store in Gurgaon is expected to generate initial revenue of Rs 36-45 crore that may well touch Rs 60 core mark in two years time. Mean while Life Style has launched new promotional campaign ‘Do Not Bend In’ by J Walter Thompson to mark its expansion in Northern India. A special signage campaign in Delhi is also in the offing.

Besides launching its expansion plans in India, Landmark is also expanding its operations in UK, where it has acquired a leading men’s wear brand with 130 stores. According to Muralidharan the group will be consolidating its existing operations in UK, Gulf and India before entering into newer market.


Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan in 2018

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.

The live telecast of the match between India and Sri Lanka on Star Sports 1 Hindi, topped the Top 5 Programs with 3 million impressions