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LG's on-ground bid to offer experience

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LG's on-ground bid to offer experience

LG Electronics India’s direct-contact initiative, ‘LG Lifestyle and Service on Wheels’ (LG LSOW), has covered over 16 cities so far, bringing the company’s flag-ship products closer to the people. Flagged off in December 2011, the bus is currently in Ahmedabad.

RC&M, the on-ground partner for LG LSOW, has taken LG on a journey to more than 100 RWAs across Karnataka, Tamil Nadu, Pondicherry, Andhra Pradesh, Kerala and Maharashtra.

The bus is designed around the concept of a modern home that embodies technology and style. The bus also has a section on service, with a lifestyle consultant and a service engineer on board. The lifestyle consultant provides professional tips on home décor and technology, while the service engineer carries out minor repairs and takes up other service queries. The LG Lifestyle and Service on Wheels is fitted with broadband connectivity onboard for faster call allocation and flow of information.

Commenting on the initiative, LK Gupta, VP-Marketing, LG India, said, “Today’s consumers want the very best of everything. We have introduced LG Lifestyle & Service on Wheels with the sole aim of coming closer to our consumers and build emotional connect. We are confident that with this experience and service-led initiative, LG will witness positive change in the customer service space and significantly raise the bar of customer aspirations.”

Priya Monga, Business Head, RC&M, added here, “The concept has come up very stongly and has helped in upgrading the customers via this bus, where we showcase LG products. This has built a good relationship with the consumers and also fulfills the company’s after sales guarantee promise.”

After covering 16 cities and touching base with close to 40,000 customers, the bus will be seen in Kerala for Onam and in North India around Diwali. LG Lifestyle & Service on Wheel is poised to fan out to the rest of the country in the days ahead.

Set up in India in January 1997, LG Electronics recorded a turnover of Rs 16,200 crore in 2011. The company’s brands span the consumer electronics, home appliances, IT hardware and mobile communications space.

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