Taking forward its commitment in the field of education to the next level, LG Electronics India Pvt. Limited (LGEIL) is sponsoring the National Science Olympiad (NSO) for the year 2004-05.
This is a pan-India competition spread across 600 cities with the active involvement of over 15,000 schools. The competition would be held at two levels over a nine-month period from September 2004 to April 2005. The first level of examination will be held on December 2, 2004 and the top 500 students from each class will be eligible for the second and final level of the competition. Students and schools interested in participation need to register before November 20, 2004.
K. R. Kim, MD, LGEIL, said, “We consider it to be our privilege to support and promote young talents in India. Our association with the prestigious National Science Olympiad will go a long way and help us to further reinforce our commitment towards the field of education as a whole.”
On the reason for associating with this event, Vijay Narayanan, Head of Brand Management, LG, said: “This is not a new initiative. We have been involved in associating ourselves with nationwide talent hunts, scholarship programmes, etc. This initiative has been purely as a good corporate citizen.”
Asked if this was a strategic move, he said: “There is no direct benefit from this. With this move though we are looking at the surrogate benefit wherein young minds will see LG as a strong growing brand.”
LG is planning to advertise this event through print and online media, said Narayanan.