Top Story

e4m_logo.png

Home >> Marketing >> Article

LG to sponsor National Science Olympiad

01-November-2004
Font Size   16
Share
LG to sponsor National Science Olympiad

Taking forward its commitment in the field of education to the next level, LG Electronics India Pvt. Limited (LGEIL) is sponsoring the National Science Olympiad (NSO) for the year 2004-05.

This is a pan-India competition spread across 600 cities with the active involvement of over 15,000 schools. The competition would be held at two levels over a nine-month period from September 2004 to April 2005. The first level of examination will be held on December 2, 2004 and the top 500 students from each class will be eligible for the second and final level of the competition. Students and schools interested in participation need to register before November 20, 2004.

K. R. Kim, MD, LGEIL, said, “We consider it to be our privilege to support and promote young talents in India. Our association with the prestigious National Science Olympiad will go a long way and help us to further reinforce our commitment towards the field of education as a whole.”

On the reason for associating with this event, Vijay Narayanan, Head of Brand Management, LG, said: “This is not a new initiative. We have been involved in associating ourselves with nationwide talent hunts, scholarship programmes, etc. This initiative has been purely as a good corporate citizen.”

Asked if this was a strategic move, he said: “There is no direct benefit from this. With this move though we are looking at the surrogate benefit wherein young minds will see LG as a strong growing brand.”

LG is planning to advertise this event through print and online media, said Narayanan.

Tags

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

With Shikhar Dhawan as their brand ambassador, a partnership with NBA and FIFA and a Rs.10 crore marketing budget, this sporty start-up is moving strength to strength.

In an interaction with exchange4media, Sinha, the Country Head at Epsilon shared insights on the growth of Epsilon, integration of Artificial Intelligence and the future of other conventional mediums of marketing

The awards which saw over 816 entries were adjudged by a distinguished jury of around 211 industry leaders through intensive judging sessions across the country

22feet Tribal Worldwide to handle digital marketing while DDB MudraMax to handle on-ground promotions, venue management and logistics management

While market charges access fee to provide HD channels, DishTV will now give the access to popular HD channels to all subscribers