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LG to launch football shaped TV, spend 12 crores on promotion

06-May-2002
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LG to launch football shaped TV, spend 12 crores on promotion

Avinash Sahu

With the Soccer World Cup just a month away TV majors are lining up to capture a larger share of the market riding on the back of the event. The white goods and consumer electronic major LG has a unique plan to celebrate this year's World Cup. As officials at LG say "World Cup happens every 4 years but we are offering a product that is for the life time" LG is going to launch a new color TV which will be in the shape of a Soccer football.

Primarily this launch is for the soccer fans mainly in the eastern part of the country. The markets targeted for this unique football shaped CTV are West Bengal, Assam, Kerala, Goa & Jharkhand. LG is going to have a grand launch of the new CTV at Oberoi, Kolkata on 8th May 2002 where dealers from West Bengal, North East & Jharkhand are going to be present. The newly launched CTV will be available at a size of 20 inches which is priced at Rs.11990. The launch of the Soccer TV will be made on 14th May 2002 in Kerala, and on 15th or 16th May 2002 at Goa. As a marketing initiative, LG has planned to gift every purchaser of LG product a Soccer shaped table watch, which would exactly resemble the new Soccer CTV. This initiative is only for two months. Customers purchasing any LG product from the outlet would also get a lucky draw coupon, which would be drawn every week. There are more than 500 prizes to be won during this campaign. LG is going to invest around Rs.12-13cr for the World Cup campaign.

For the launch at Kolkata, LG is inviting sportstars from Moahammed sporting, East Bengal & Mohan Bagan.

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