Top Story


Home >> Marketing >> Article

LG teams up with ICC to produce tests, one-dayers and player ranking

Font Size   16
LG teams up with ICC to produce tests, one-dayers and player ranking

The International Cricket Council (ICC) and LG have joined forces to produce and promote the LG-ICC Test Championship, the LG ICC One-Day International Championship and the first-ever official player rankings, the LG-ICC Player Rankings.

Speaking on the occasion, Malcolm Speed, ICC Chief Executive, said, “Since the introduction of the ICC Test Championship in May 2001 it has been our ambition to complement this with an ongoing championship table for One-Day International cricket and official player rankings.” He added, “The ICC ODI Championship was introduced in October 2002 and today’s announcement means that due to the support of LG we now have a full suite of official rankings.”

M. B. Shin, Deputy MD, LG, said, “LG Electronics has established itself as a major international sports sponsor and has partnered with top sporting associations and bodies globally. In terms of cricket, LG’s commitment to the game extends far beyond mere ads and sponsorships; we are truly committed to the development of the overall quality of the game in the long run.”

Commenting on the association, Salil Kapoor, Head Marketing, LG, said, “The LG-ICC Player Rankings are the first official ranking brought out by LG and ICC, and we are proud to have LG associated with the ICC. This cricket ranking is the first ranking system for cricket to have official recognition and endorsement of both the sport’s governing body and all of its members. Players, experts and fans alike will keenly follow the player rankings and in times to come the LG ICC Player Rankings will literally be the international ‘benchmark’ for all cricket stakeholders.”

Sunil Gavaskar and Indian skipper Sourav Ganguly attended the announcement of this partnership. There are six different tables in the LG-ICC Player Rankings for batsmen, bowlers and all-rounders in Test match and One-Day International cricket. The top Test batsman is Rahul Dravid while the top Test bowler is Glenn McGrath. Australia affirmed its top spot in the LG-ICC Test Championship with a recent 3-0 home series victory over Pakistan. It also leads the way to the LG-ICC ODI Championship tables in which New Zealand is its closest challenger.


Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions

Perfumes are invisible and these new ads from Skinn create a story out of this

New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking