In order to cash in on the cricket fever in the country, LG Electronics India Ltd (LGEIL) hopes to garner revenue of Rs 1,200 crore with its new promotional campaign for the Indo-Pak series.
The electronics major has roped in captains of the Indian and Pakistani cricket teams — Sourav Ganguly and Inzamam-ul Haq — for its new campaign, for which it has earmarked a budget of Rs 60 crore.
According to Mr Salil Kapoor, Marketing Head, LGEIL, the consumer offer called Khelega Kya would be on from March 8 to April 20.
Meanwhile, Mr Kapoor denied reports that the company was reconsidering local manufacture of handsets in Ranjangaon due to a 4 per cent special additional duty on components announced in the Budget. He added that the company was "concerned" over the lack of incentives given in the Budget for manufacturing of mobile phones. The company is learnt to have sent a representation to the Government in this regard.