Top Story


Home >> Marketing >> Article

LG takes association with cricket further through Johnnie Walker Super Series

Font Size   16
LG takes association with cricket further through Johnnie Walker Super Series

LG, one of the International Cricket Council’s (ICC) six international sponsors of tournaments, including the ICC Cricket World Cup and ICC Champions Trophy, is taking its association with cricket further.

The electronics major has announced that it is an official partner of October’s Johnnie Walker Super Series, which will see Australia take on ICC World XI Test and One Day International (ODI) teams. LG will be one of the five official partners for the event, along with Emirates Airline, Hero Honda, ABN AMRO and MasterCard.

Salil Kapoor, Head Marketing Services and Brand, LG, said, “We are proud to be associated with ICC and the popularity and global reach that the game of cricket upholds. I am sure this association will see similar success as that of our earlier endeavours and we look forward to a long innings with ICC.”

Australia earned the honour of taking on the World XI by virtue of its ranking as the best team in the world. The player rankings are being used by the selectors to help identify the best combinations of players to make up the ICC World XI teams. LG is also the exclusive sponsor of the Test and ODI team and player rankings.

ICC Chief Executive, Malcolm Speed, was quoted as saying, “LG has recognised the enormous popularity and global reach of cricket, and its support to ICC tournaments and initiatives has been terrific. That support has now been extended to include the Johnnie Walker Super Series, which will provide another exciting opportunity to be associated with cricket at its very best and most entertaining.”

LG aimed to be one of the top three electronics, information and telecommunications firms in the world by 2010, with cricket being one of its chosen routes to promote its brand messages, said a company release.

The Johnnie Walker Super Series will see Australia take on ICC World XI teams in three official ODIs at Melbourne’s Telstra Dome on October 5, 7 and 9, followed by a six-day ‘Super Test’ at the Sydney Cricket Ground from October 14 to 19.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...