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LG takes association with cricket further through Johnnie Walker Super Series

24-August-2005
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LG takes association with cricket further through Johnnie Walker Super Series

LG, one of the International Cricket Council’s (ICC) six international sponsors of tournaments, including the ICC Cricket World Cup and ICC Champions Trophy, is taking its association with cricket further.

The electronics major has announced that it is an official partner of October’s Johnnie Walker Super Series, which will see Australia take on ICC World XI Test and One Day International (ODI) teams. LG will be one of the five official partners for the event, along with Emirates Airline, Hero Honda, ABN AMRO and MasterCard.

Salil Kapoor, Head Marketing Services and Brand, LG, said, “We are proud to be associated with ICC and the popularity and global reach that the game of cricket upholds. I am sure this association will see similar success as that of our earlier endeavours and we look forward to a long innings with ICC.”

Australia earned the honour of taking on the World XI by virtue of its ranking as the best team in the world. The player rankings are being used by the selectors to help identify the best combinations of players to make up the ICC World XI teams. LG is also the exclusive sponsor of the Test and ODI team and player rankings.

ICC Chief Executive, Malcolm Speed, was quoted as saying, “LG has recognised the enormous popularity and global reach of cricket, and its support to ICC tournaments and initiatives has been terrific. That support has now been extended to include the Johnnie Walker Super Series, which will provide another exciting opportunity to be associated with cricket at its very best and most entertaining.”

LG aimed to be one of the top three electronics, information and telecommunications firms in the world by 2010, with cricket being one of its chosen routes to promote its brand messages, said a company release.

The Johnnie Walker Super Series will see Australia take on ICC World XI teams in three official ODIs at Melbourne’s Telstra Dome on October 5, 7 and 9, followed by a six-day ‘Super Test’ at the Sydney Cricket Ground from October 14 to 19.

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