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LG retains No.1 spot in durables market

11-August-2005
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LG retains No.1 spot in durables market

LG continued to hold onto its numero uno position in the television, refrigerator and washing machine segments , as per the latest ORG-Marg data for the first quarter of the current fiscal.

Korean rival Samsung's market share in the washing machine and television segments saw a declining trend in the April-June quarter compared with the previous corresponding quarter.

Even Godrej and Videocon's market shares have declined in the refrigerator and the washing machine segments during the quarter under review as against the year-ago period.

In the television segment, LG has increased its market share to 26.7 per cent, compared with 24.2 per cent in the previous corresponding period.

Samsung, the number two player in the segment, witnessed a decline in market share to 14.4 per cent from 15 per cent. Onida, the number three player, has, however, increased its market share to 11 per cent from 10.1 per cent.

"A highly flexible pricing strategy both on the trade and the consumer front, and better market penetration has helped LG to be the leader across the consumer durable market. A player like Samsung would not be as flexible in pricing as LG," said Sundar Rajan, director, Market Search India Pvt Ltd.

However, Salil Kapoor, marketing head, LG Electronics, attributed the company's high volume growth to its customer focus, and a better promotional, advertising, product planning and line-up strategy.

In the washing machine segment, LG topped the list with a market share of 35.1 per cent, up from 31.9 per cent in the corresponding quarter of the previous year.

Samsung has, however, slipped to number four with a market share of 13.4 per cent, from the number two slot with a market share of 14.6 per cent in April-June 2004.

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