LG India, after having failed to make a big dent in the competitive PC and mobile phone markets, is all set to give its communication and IT products a big push with the launch of around 10 exclusive showrooms in all the major cities in the country.
The stores, to be launched on lines similar to its AC showrooms, will be part of the company's efforts to "pay more attention to the premium segments in the future," the company said.
"We will continue with the distributor-model for most of our products, but will have direct presence in retailing high-end ACs and our IT and communication products," Moon B Shin, deputy managing director, said today.
Moon, who opened the eleventh high-end AC showroom in the country today said the total number of such outlets would be increased to 20 in three months.
The company, which also has 35 exclusive showrooms that sell the entire range of its products, however, has no plans to make any "substantial increase" in their numbers, choosing to depend on their current distributor-dealer network for most products.
The company, which has had its branded PCs and laptops in the market for nearly a year, has managed to corner just around 6 per cent share of the more than 1 million branded PCs sold in the country so far. The company has plans to increase its sales from around 120,000 desktops this year to 200,000 next year, Shin said.
LG will also launch four more mobile-phone models in the mid to premium range in the coming months to increase its mobile-phone market share and also plans to increase its GSM unit's turnover to three times the current figure next year, Shin added.