Top Story

e4m_logo.png

Home >> Marketing >> Article

LG launches integrated home entertainment system 'MyHomNet'

25-March-2005
Font Size   16
Share
LG launches integrated home entertainment system 'MyHomNet'

LG Electronics India Limited on Thursday launched LG 'MyHomNet,' a complete home entertainment solution. The LG 'MyHomNet' works on three different configurations and has been priced between Rs 1 lakh to Rs 3.5 lakh. "The company plans to sell 4,000 units this year," said Deba Ghoshal, Head-Brand management and Product Planning (DDM). The total size of the high-end display market is 40,000 units.

LG MyHomeNet converges digital entertainment and information technology, thereby giving consumers a wider choice. Asked on the features available, he said, "We are introducing this solution in three variants-PC Net, PCAVNet and X2AVNet. The key features available include access to pictures, music available on hard disc, Internet and television channels."

MyHomeNet along with consumer electronic devices work together in the MyHomNet environment to distribute, store, enhance and share content, helping users experience the true benefits of digital media when and wherever they want. "LG's MyHomNet makes it possible to watch live and recorded TV broadcasts, browse through a library of digital photos on the PDP, stream MP3 music to home theatre and put together a creative slide show on LCD TV all simultaneously," he said.

LGEIL has set a target of achieving Rs 9,000 crore in 2005. Out of this, the IT contribution will be around Rs 1,100 crore, said R Manikandan, General Manager, sales and marketing, PC and Perpherals. "We plan to sell 2 million OCDs, 2,00,000 PCs and 20,000 notebooks in 2005," he added.

Ghoshal said, "While the intention as of now is to create this market and target all high-end buyers, once it is accepted well we will expand the configurations to five or six."

Tags

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Aroon Purie, the India Today Group Chairman and Editor-in-Chief today appointed his daughter Kallie Purie as the Vice Chairperson of the group