LG Electronics on Tuesday launched three high-end and one mid-end GSM models to increase its India offering to 14 and plans to launch another 18 handsets this year. It also started a high-pitched co-promo tying up with Aamir Khan starrer ‘Rang De Basanti’.
The prices of the high-end models – P7200, S5200 and S5000 – range between Rs 9,990 and Rs 20,000, while the mid-range model C2500 is priced at Rs 6,990.
LG is targeting a growth of nearly 300 per cent in the GSM business in the current calender year. At present, the company is at No. 5 position in the GSM market and targets to occupy the No. 3 position by the current year-end. The company is also planning to double its network from 11,000 GSM dealers to 20,000 GSM dealers by December 2006.
Speaking at the launch, H S Bhatia, Product Group Head (GSM), said, “GSM business is undoubtedly going to be the biggest growth driver in 2006 as 15 million handsets are up for upgradation. This year, we would clearly focus on providing a lot of value additions to upgrade existing basic and mid-end consumer. We are also ready with our 3G phone and would launch it in the current year if the government allows the technology in India.”
Replying to queries on what will drive the growth of his company, Deba Ghoshal, Head, Product Marketing (DDM), said, “For the GSM business to grow, LG would like to leverage its consumer electronics and appliances leadership in India. Our strategy would be to change the way consumers look at mobile phones by continuous product augmentation. Product mix, distribution and pricing will drive our growth.”