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LG Electronics to tap domestic market with 2 new products

14-February-2004
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LG Electronics to tap domestic market with 2 new products

LG Electronics (India) Ltd is all set to cater to the demands of consumers in the domestic market with new product offerings — laptops and dishwashers — from its kitty in South Korea.

The Managing Director, Mr K.R. Kim, told newspersons that laptops were expected to hit the market next month and would cater to the high-end consumers, but the price was yet to be fixed.

Dishwashers would enter the market during the next quarter (April-June 2004). IBM and Siemens are the main competitors in this segment. At the Pune Expo 2004, the company launched its Digital Ready range of televisions. Available in 44" and 54", these would be priced at Rs 99,990 and Rs 1,45,000, respectively. They would be manufactured in India. They have features such as digital reality picture clarity, enhanced digital convergence, user control scan, velocity modulation EZ-AV and variable audio output. Along with this, the 62" projection TV has also been launched. Mr Kim noted that the company would focus on the high-end segment in 2004 and was targeting a growth rate of 27 per cent over 2003 in the consumer electronics division.

On Thursday, LG Electronics launched two new models of GSM mobiles, G3100 and G7100. G7100 is priced at Rs 25,990 and is claimed to be the first camera phone with 270-degree spin screen and a slide-mounted VGA camera. G3100 is priced at Rs 9,490 and has colour display, GPRS, polyphonic tones and metallic cosmetic design. With this, the company would have a line-up of five models in this segment — G3100, G5300, G5400, G7030 and G7100.

On the progress of its plant in Ranjangaon near Pune, Mr Kim said the production line was expected to be completed by July and was estimating to start its manufacturing process by August. The plant would cater to two lines - refrigerators (200 to 260 litres) and colour TV (21'', 25' and 29'').

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