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LG Electronics targets high-end lifestyle segment for R200 notebook

08-December-2007
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LG Electronics targets high-end lifestyle segment for R200 notebook

LG Electronics India Pvt. Ltd (LGEIL) has recently announced an aggressive marketing strategy for R200, the company’s notebook PC, with Lowe Delhi designing a 360-degree advertising and marketing campaign.

According to R Manikandan, Business Group Head-IT Division, LGEIL, “At LG, we believe the R200 model laptop will revolutionise the way people perceive technology. With this launch, LG has enhanced its notebook range in the innovative series and we will now increasing focus on introducing more such technology products frequently.”

Manikandan added that the R200 was targeted at the high-end lifestyle segment. “We have launched an aggressive advertising campaign for this notebook. A new TVC has gone on-air recently in news and entertainment channels, which will go on for two months. The print campaign will be rolled out soon in main dailies and magazines, while hoardings are being put up at big cities across India. We are doing below-the-line activities in premium malls across Delhi where we will be educating consumers about the notebook features.”

The notebook sports a functional innovation called sideshow that provides the convenience of looking at a slideshow, listening to music, as well as accessing Windows mail without booting the system. The notebook with a stylish look has a 2.5-inch auxiliary LCD display. The R200 is available for Rs 79,990.

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