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LG Electronics earmarks Rs 145 crore to market Viewty phone

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LG Electronics earmarks Rs 145 crore to market Viewty phone

LG Electronics India Ltd. (LGEIL) has announced the launch of LG Viewty, the latest professional level camera phone that boasts of world-class easy use features. Priced at Rs 21,900, the Viewty will be available in India in January 2008. Within five weeks of its launch in Europe in November 2007, over 310,000 units of Viewty were sold.

V Ramachadran, Director-Sales and Marketing, LGEIL, said, “Mobile users are aspiring for better quality images to capture life’s special moments and we have responded to the market needs by launching Viewty. Following the success of Chocolate and Shine phones, we expect to have a hat trick with Viewty. In fact Viewty is seen as a much awaited product from LG and we are sure our technology edge and style factor will be taken well in the Indian market.”

Anil Arora, Business Group Head-GSM, LGEIL, added that the company was targeting the A class consumers for Viewty. “We have earmarked around Rs 145 crore for the marketing and key retail management activities like shop-in-shop, as well as a ‘phone and fun’ activity at our exclusive stores. We will be focusing on the top 10 retail chains while launching the handset in a phased manner, initiating with the top 10 cities and expanding further gradually. We will launch 10 new premium range handsets too and have allocated $36 million for the same.”

Arora said that a TVC and print campaign in the first week of would mark the launch of Viewty. The company had earlier tied up with ‘K for Kishor’ on Sony for the promotion of its Dynamite phone, which will be given away as prizes in the show.

Viewty boasts of a professional 5 megapixel camera phone and a Xenon Flash. The three-inch full touch screen enables high quality DivX video files in wide screen format, and single click connection through HSDPA 3.6 high-speed Internet capability to YouTube and Google.


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