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LG Care prepares for a National rollout; appoints ex-Cavinkare hand as COO

05-February-2004
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LG Care prepares for a National rollout; appoints ex-Cavinkare hand as COO

As LG Care is getting ready for its big national rollout, Nand Kumar has been appointed on board as the Chief Operating Officer. Confirming the news to exchange4media, Vijay Singh, MD, LG Care, says, “ Yes, Nand Kumar, ex – President, Marketing & Sales, Cavinkare has joined us.” Without revealing much on his strategies, Singh confesses of not aiming a market share of even 3-4 per cent. “ We entering the country, and will understand the consumer and then take on the competition slowly and steadily”, says Singh. Having appointed Everest as its creative agency, they in the process of deciding on their media agency. Major media agencies in the country are pitching for the account.

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