Top Story


Home >> Marketing >> Article

LG bullish on washing machines, plans to invest $10 million

Font Size   16
LG bullish on washing machines, plans to invest $10 million

LG Electronics, is bullish about the washing machine segment in India. Having invested about $5 million recently to make high-tech washing machines in India, the company plans to invest a further $10 million for new product development (for washing machines) as well as expanding its capacity.

In a bid to further boost its market share in the segment, LG has also increased its advertising budget to Rs 12 crore while launching a slew of new models and taken steps to increase its penetration.

In a bid to reach out to semi-urban/rural areas, LG is increasing its dealer network and has launched schemes such as exchange offers, finance schemes and so on.

LG Electronics is targeting a sales of Rs 360 crore from its washing machine division this year, a 55 per cent increase from the Rs 235-crore sales achieved last year. It is also targeting to lead in washing machines by attaining a market share of 25 per cent in the fully-automatic segment and 28 per cent in the semi-automatic segment by the end of the year.


Anil Uniyal, CEO, Bloomberg|Quint, on his business objectives, the reason behind pushing back the launch of the channel and more

Oracle India believes that marketing has entirely evolved because of the change in the buying process of customers

Dennis Oudejans, CEO, AdVoice, on the journey so far, targeted AdVoice networks and his vision for the company

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

Accessible luxury footwear brand Oceedee has launched its digital-first brand campaign to unveil its proposition - Strut Your Quirk

A stylish new global advertising campaign celebrating the art of living well – the ‘Art of Savoir-Vivre’ - brings to life the heart and soul of Belmond and its global travel experiences –a world full...