LG Electronics India Ltd (LGEIL), which introduced the Service Mall concept in Delhi last year, is planning to further expand the concept and open five more specialised malls in the country. The consumer durables major plans to invest Rs 3 crore to develop these Service Malls.
LGEIL came up with the first Service Mall in the Capital’s Moti Nagar area in December 2005 and has plans to open another one in Mathura Road. The other cities that the company plans to set up Service Malls in include Hyderabad, Chennai, Kolkata and Bangalore.
Service Malls are centralised service centres to streamline service related concerns of the customers and ensure higher customer delight. These malls have been created by LGEIL to enhance customer satisfaction by working speedily towards their service requirements and to establish new benchmarks and best practices in the consumer electronics, home appliances, GSM handsets and IT product industry service standards. This concept helps in monitoring service standards and procedures at all LG service centres across the country.
The LG Service Mall in Delhi is equipped with technical and infrastructural support for guaranteed quality service and to ensure short delivery turnaround time. Basic necessities such as Internet facility, telephony, space, availability of spare parts would be arranged for by LGEIL to ensure maximum customer gain from the Service Mall. The complaints pertaining to all LG product categories, which include consumer electronics, home appliances, IT and GSM handsets, would be addressed at the LG Service Malls.
Sanjay Arora, Head of Customer Services and VP, LGEIL, said “We at LG are very optimistic about the success of the Service Malls. This concept would ensure quality service to our customers.”
The company is going to invest around Rs 3 crore in 2006-07 for taking the concept of Service Malls to other cities.