Amway, the leading direct selling FMCG company, has launched its revolutionary hair care product, Satinique Hair Rejuvenating Masque, in India. This unique intensive conditioning product is an extension of Amway’s coreline personal care products category ‘Satinique’.
On the other hand, Sunsilk Naturals shampoo, from the HLL stable, has introduced a very novel concept of ‘Sunsilk 9 to 9 Zone’ in the run-up to the launch of Sunsilk 9 to 9 - a new after-wash combing lotion. Sunsilk 9 to 9 is specially formulated to overcome the problems associated with ‘flyaway hair’.
Satinique Hair Rejuvenating Masque, is available in pack sizes of 150 ml, and is priced at Rs 399 while Sunsilk 9 to 9 is available in exquisitely designed packs of 50 ml and 100 ml. The 50 ml pack retails for Rs 25 while the 100 ml pack is priced at Rs 48.
The Satinique Hair Rejuvenating Masque contains an intensive concentration of ceramide infusion system. Its unique conditioning properties penetrate deep into the hair shaft and nourish the hair from within. This penetration enables Satinique rebuild damaged hair in one use.
Said Bill Pinckney, Amway India CEO & MD, “The Ceramide Infusion Complex is designed to restore hair to its natural state. It penetrates deep into the layers of the hair to replenish the membranes lost in the hair shaft and on the scalp, or the cell membrane complex."
Pinckney said Amway always endeavoured to introduce products of global standard and irrefutable quality for Indian customers. “With the launch of Satinique Hair Rejuvenating masque, we once again bring to the Indian consumer choicest personal care products at a value for money price.”
As for Sunsilk 9 to 9 Zones, these are present in all key malls and multiplexes across 14 cities. These zones, launched on October 22, will run till November 13. Consumers will play cool on-the-spot games and then avail of the services at the 9 to 9 Zone.
Commenting on the launch of Sunsilk 9 to 9, Sanjiv Kakkar, Vice-President, Hair and Oral Care, Hindustan Lever, explained, “Sunsilk 9 to 9 is enriched with the goodness of Amla extracts and comprises carefully chosen natural ingredients to suit the Indian hair types and deal with the unique challenges posed by our climate. By using Sunsilk 9 to 9, Indian women can now enjoy the benefits of having a silky, set look that will last for hours. Through the mobile salons we want to build a stronger connect with our customers by offering them a unique way to experience Sunsilk 9 to 9 in an out-of-home setting.”
Two simultaneous hair care brand launches sure make for interesting choice for women.