Cherry Blossom, a brand we have all grown up with, is celebrating its centennial year in 2006. India’s leading shoe polish brand, has launched a new campaign showcasing its “100 Shining Year”. The campaign reminds the consumers of the various occasions when they have used the brand over the years and aims to further strengthen the bond with Cherry Blossom.
A slew of activities have been planned to celebrate the occasion. The main events are marked by the launch of product variants, exciting label and improved packaging.
In India, the brand is associated with the beloved comedian Charlie “Cherry” Chaplin and the first advertising featuring Chaplin was launched in the 1980s, which was 90 seconds long. In the 1990s, the famous Cherry signoff was introduced, which is still with the brand – “Did you Cherry Blossom your shoes today?”
On the occasion of Cherry Blossom’s centennial year, Chander Mohan Sethi, Chairman and Managing Director, Reckitt Benckiser India Ltd, which manufactures Cherry Blossom, said, “With its effective advertising and superior product Cherry Blossom is a leader in the shoe care segment in India. More so, with consistent innovation, it is an integral part of the lives of the Indian consumers. It is this loyalty that gives us the confidence that Cherry Blossom will continue to grow in India in the coming years also.”
Cherry Blossom has been committed in bringing innovative and effective solutions to meet everyday shoe shining needs of the consumers. It was the first to introduce coloured shoe polish wax, first shoe shampoo, first liquid shoe polish and most recently the Easy Wax pack in the Indian market.