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Lenovo, Motorola join hands to drive innovation in smartphone technology

Lenovo, Motorola join hands to drive innovation in smartphone technology

Author | Ritushree Patra | Thursday, Nov 19,2015 7:52 AM

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Lenovo, Motorola join hands to drive innovation in smartphone technology

Smartphone companies Lenovo and Motorola in an event yesterday highlighted the key consumer pain points that are faced by today’s smart-phone consumer and how the two companies are collaborating innovation resources to find solutions to these issues.

The team which comprised Kouji Kodera, Senior Vice President, Product Management, Motorola mobility, Kevin Mc Dunn, Head of Experiences, Software and Services, Motorola Mobility, Sudhin Mathur, Director, Lenovo Smart-phones and Amit Boni, Country Head, Motorola Mobility demonstrated upcoming technologies like Lenovo’s smartcast concept phone that can project the phone’s display on any surface and lets the user touch and interact with the projection. The team also demonstrated Active Display for important notifications at a glance, Moto Vice that provides unparalleled control via voice commands, the quick camera proposition and world’s fastest smartphone charging.

On the importance of Indian market for Lenovo, Xudong said, “India is an extremely important market for lenovo. Over the last two years, our innovations have seen tremendous success in the Indian market and this has enabled us to reach the fourth position in the last quarter. We are working towards sustaining this growth in the coming years and it all starts with getting the right products.”

Kodera, on the Indian smart-phone consumers said, “Indian smartphone consumers are very discerning, and we need people to develop products that delight them every single day, in every single interaction. People today have very special relationships with their phones, and all our innovations are dedicated to making this important technology relationship as the best that it can be.”

On the dual brand strategy of Lenovo-Motorola, Boni said, “The dual brand strategy is working really well for us. If you see the IDC results we have about 9.6 per cent market share. When we had about six and half per cent of market share, we had the rest 93-94 per cent to take care of. Today we have got almost 10 per cent share and we still have got 90 per cent market. So, at any given stage the dual brand strategy is working very well for us.”

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