Top Story

e4m_logo.png

Home >> Marketing >> Article

Lenovo, Motorola join hands to drive innovation in smartphone technology

19-November-2015
Font Size   16
Share
Lenovo, Motorola join hands to drive innovation in smartphone technology

Smartphone companies Lenovo and Motorola in an event yesterday highlighted the key consumer pain points that are faced by today’s smart-phone consumer and how the two companies are collaborating innovation resources to find solutions to these issues.

The team which comprised Kouji Kodera, Senior Vice President, Product Management, Motorola mobility, Kevin Mc Dunn, Head of Experiences, Software and Services, Motorola Mobility, Sudhin Mathur, Director, Lenovo Smart-phones and Amit Boni, Country Head, Motorola Mobility demonstrated upcoming technologies like Lenovo’s smartcast concept phone that can project the phone’s display on any surface and lets the user touch and interact with the projection. The team also demonstrated Active Display for important notifications at a glance, Moto Vice that provides unparalleled control via voice commands, the quick camera proposition and world’s fastest smartphone charging.

On the importance of Indian market for Lenovo, Xudong said, “India is an extremely important market for lenovo. Over the last two years, our innovations have seen tremendous success in the Indian market and this has enabled us to reach the fourth position in the last quarter. We are working towards sustaining this growth in the coming years and it all starts with getting the right products.”

Kodera, on the Indian smart-phone consumers said, “Indian smartphone consumers are very discerning, and we need people to develop products that delight them every single day, in every single interaction. People today have very special relationships with their phones, and all our innovations are dedicated to making this important technology relationship as the best that it can be.”

On the dual brand strategy of Lenovo-Motorola, Boni said, “The dual brand strategy is working really well for us. If you see the IDC results we have about 9.6 per cent market share. When we had about six and half per cent of market share, we had the rest 93-94 per cent to take care of. Today we have got almost 10 per cent share and we still have got 90 per cent market. So, at any given stage the dual brand strategy is working very well for us.”

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016

Of the 116 upheld ads, the majority belonged to healthcare and education