Top Story

e4m_logo.png

Home >> Marketing >> Article

LeEco introduces CDLA standard in India, invests INR 200 million

02-July-2016
Font Size   16
Share
LeEco introduces CDLA standard in India, invests INR 200 million

LeEco, the global internet and technology conglomerate with its second generation Superphones Le 2 and Le Max2 launched recently in the Indian market, has invested Rs 200 million in popularising the pioneering CDLA standard. Patented by LeEco, Continual Digital Lossless Audio or CDLA is a technology that is all set to redefine the smartphone audio technology worldwith a revolutionary music experience.                                                                                                                     

In the first flash sale of its Superphones Le 2 and Le Max2 scheduled for June 28, the internet technology conglomerate will be giving away a free CDLA earphone worth Rs. 1990 to all Le 2 and Le Max2 buyers.

LeEco has introduced a Membership Program that comes bundled with the two Superphones.

As part of LeEco’s partnerships with, Eros Now and YuppTVand Hungama Music, Le 2 and Le Max2 users have an access to a content library of 2000+ movies and 3000+ hours of curated shows, 150+ live TV channels and very soon to 1.9 million songs with lossless audio. The Superphones with a one-year LeEco Supertainment program will allow users to enjoy –

-          5TB clouds drive space

-          50+ Big Ticket International Live Concerts, exclusive Live Streaming of Major Entertainment Events & Music Concerts Worldwide

-          7500+ hours of world class entertainment! LeEco will also give users a chance to tune into these top International Live Concerts – Live and Offline – in Lossless Audio.  

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016

Of the 116 upheld ads, the majority belonged to healthcare and education