Top Story

e4m_logo.png

Home >> Marketing >> Article

LeEco introduces CDLA standard in India, invests INR 200 million

02-July-2016
Font Size   16
Share
LeEco introduces CDLA standard in India, invests INR 200 million

LeEco, the global internet and technology conglomerate with its second generation Superphones Le 2 and Le Max2 launched recently in the Indian market, has invested Rs 200 million in popularising the pioneering CDLA standard. Patented by LeEco, Continual Digital Lossless Audio or CDLA is a technology that is all set to redefine the smartphone audio technology worldwith a revolutionary music experience.                                                                                                                     

In the first flash sale of its Superphones Le 2 and Le Max2 scheduled for June 28, the internet technology conglomerate will be giving away a free CDLA earphone worth Rs. 1990 to all Le 2 and Le Max2 buyers.

LeEco has introduced a Membership Program that comes bundled with the two Superphones.

As part of LeEco’s partnerships with, Eros Now and YuppTVand Hungama Music, Le 2 and Le Max2 users have an access to a content library of 2000+ movies and 3000+ hours of curated shows, 150+ live TV channels and very soon to 1.9 million songs with lossless audio. The Superphones with a one-year LeEco Supertainment program will allow users to enjoy –

-          5TB clouds drive space

-          50+ Big Ticket International Live Concerts, exclusive Live Streaming of Major Entertainment Events & Music Concerts Worldwide

-          7500+ hours of world class entertainment! LeEco will also give users a chance to tune into these top International Live Concerts – Live and Offline – in Lossless Audio.  

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Designed and executed by L&K Saatchi & Saatchi, Big Bazaar’s ‘Deal Skyfall – Sabse Saste 5 Din’ game is set to revolutionise the shopping experience in India

Duroflex and Happy mcgarrybowen launch #7HourMarathon campaign with Milind Soman to promote healthy sleeping practices

Punjab has witnessed highest growth, of more than 50% DTH penetration, followed by HP and J&K