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LeagueOne, Ranbaxy jointly launch retail innovation for Chyawan Active

12-February-2008
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LeagueOne, Ranbaxy jointly launch retail innovation for Chyawan Active

LeagueOne Marketing Services has embarked on an extensive tasting initiative for Chyawan Active, an Ayurvedic proprietary medicine developed by Ranbaxy’s Herbal Drug Research unit. The initiative, which covers 75 pharma in Delhi and the NCR, is being held between February 8 and 15, 2008.

LeagueOne Marketing Services is a pioneer in the concept of ‘Internetwork’ of retail. As part of the tasting initiative, consumers visiting the pharma outlets would be given a sample of Chyawan Active for tasting and asked to give their feedback on the product on a feedback form available at the outlet.

Ranbaxy has claimed that Chyawan Active offers the goodness of Chyawanprash in a delicious yet sugar-free format, suitable for consumption by the whole family, even diabetics.

Rajiv Gupta, MD & CEO, LeagueOne, said, “LeagueOne and Ranbaxy are working together for a highly interactive and involving consumer experience at the point of purchase nearest to consumer’s reach. This activity is to focus on building brand preference for Ranbaxy. A range of retail marketing activities are being rolled out by LeagueOne at 75 pharma outlets across NCR.”

This activity has been undertaken with the idea to create awareness amongst the common masses about the product as most of the people are of the notion that Chyawan Active is meant for diabetic people only. This product has been made keeping in mind overweight people and the sedentary lifestyles in the metros and among the affluent population.

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