Top Story

e4m_logo.png

Home >> Marketing >> Article

Leadership is about setting new standards: Mukesh Ambani at IAA

09-October-2017
Font Size   16
Share
Leadership is about setting new standards: Mukesh Ambani at IAA

At the recently held International Advertising Association’s (IAA) Leadership Awards, Mukesh Ambani, Chairman & MD of reliance-industries_1071.html">Reliance Industries, won the Business Leader of the Year award for his immense contribution to building lasting businesses.
Speaking at the event, Ambani highlighted the journey of Reliance and its transformation from being a small enterprise to the global giant that it is today. He said, “I thank the jury and IAA for this recognition. For me personally this has been a 40 year journey. Reliance completes 40 years of being a public company. I have been fortunate to be part of the journey from year one. I still remember that when I started off, I was a student of chemical engineering. At that time Reliance was less than 5 million dollars in enterprise value. And in 40 years within India, as an Indian company, we are now over 250 billion dollar in enterprise value. That has been a phenomenal journey.”
Underling the vision of Dhirubhai Ambani that Reliance will remain invested in the businesses of future, he stated, “For the first 25 years for me, whatever I am today, and whatever recognition we get, we always stand on the shoulders of my father. He founded Reliance and he believed in the principle that as Reliance we will always remain invested in the businesses of the future and will always invest in talent. Over the last 40 years, we have done that. We believe in the power of youth. One consistent thing is that over the last 40 years, the average age at Reliance has consistently remained at around 30 years.”
Ambani also spoke about how Reliance has built technology businesses from day one and propagated technology companies in the energy area.
Speaking about the data revolution that his company Reliance Jio has ushered, Ambani said, “I am really proud of what our young people have achieved at Jio. They have again demonstrated what my father and I believe in which is that leadership is not about following anybody. Leadership is about setting new standards that nobody else has set. What we have done at Jio is that earlier India was 155th in mobile broadband ranking and in the first year one year after Jio was launched , India has become the number one and the largest mobile data market in the world. We have crossed over 50 crore hours of video viewing on smartphones. Essentially this market is moving to a mobile and video market and this again is a first in the world. Moreover, that is where the opportunity of a new India, especially for the youth of India, is in the coming years.”

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan in 2018

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Voot, which is producing almost 4X content on an overall basis on the reality drama, is gunning for big numbers both on viewership and advertising revenue

YouTube today released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India

Real world study of Appier's network shows significant benefits of AI over traditional rule-based systems