Top Story


Home >> Marketing >> Article

Le Souk awards PR and representation mandate to Troika Consulting

Font Size   16
Le Souk awards PR and representation mandate to Troika Consulting

Le Souk, one of the design industry’s premier textiles sourcing platforms based in New York City, has awarded its PR and representation mandate to Troika Consulting, a PR and Communications firm specialising in Textile, Apparel and Fashion industry segments.

Speaking about the account, Sachit Bhatia, Founder, Troika Consulting, says, "Le Souk is an amazing platform that leverages digital medium to have the world’s finest mills reach out directly to brands and designers. We are happy to represent Le Souk in India and be part of the new way of doing business for the textile industry.”

Le Souk brings together a trusted supplier network, the latest technologies and a community of designers and makers to make global sourcing possible - anytime and anywhere. They build direct and transparent business relationships between buyers and sellers around the world.

Benita Singh, Founder and CEO, Le Souk, says, “My primary inspiration was my sourcing journeys in Guatemala and India in particular. In those two countries, I encountered - and had the privilege of working with - amazing suppliers that I never would have discovered at the traditional trade shows. And they had so much talent and beauty to offer to designers around the world. From that moment, I saw a gap in the design market - and the opportunity for technology and an online marketplace to bridge that gap.”


Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Videocon D2H and Hindustan Lever continue to dominate BARC's Top 10 Brands and Top 10 Advertisers for week 45

The series will be telecast on SONY TEN 1 channels with English commentary and on SONY TEN 3 channels with Hindi commentary

The new TVC, which is created by Dharma 2.0, is a step towards keeping cities and surroundings clean