Top Story


Home >> Marketing >> Article

Le Souk awards PR and representation mandate to Troika Consulting

Font Size   16
Le Souk awards PR and representation mandate to Troika Consulting

Le Souk, one of the design industry’s premier textiles sourcing platforms based in New York City, has awarded its PR and representation mandate to Troika Consulting, a PR and Communications firm specialising in Textile, Apparel and Fashion industry segments.

Speaking about the account, Sachit Bhatia, Founder, Troika Consulting, says, "Le Souk is an amazing platform that leverages digital medium to have the world’s finest mills reach out directly to brands and designers. We are happy to represent Le Souk in India and be part of the new way of doing business for the textile industry.”

Le Souk brings together a trusted supplier network, the latest technologies and a community of designers and makers to make global sourcing possible - anytime and anywhere. They build direct and transparent business relationships between buyers and sellers around the world.

Benita Singh, Founder and CEO, Le Souk, says, “My primary inspiration was my sourcing journeys in Guatemala and India in particular. In those two countries, I encountered - and had the privilege of working with - amazing suppliers that I never would have discovered at the traditional trade shows. And they had so much talent and beauty to offer to designers around the world. From that moment, I saw a gap in the design market - and the opportunity for technology and an online marketplace to bridge that gap.”


Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

One of the latest entrants to the IPL club, Kent RO Systems recently announced its sponsorship deal with Kings XI Punjab

The shortlists in the Media, Publisher, Creative and Branded Content categories are now up on the website

According to BARC India data, English news genre grew by 2.76 per cent whereas Hindi news genre saw a 30 per cent growth during North East Assembly elections results on March 3