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Lay's Stax launched

11-February-2005
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Lay's Stax launched

Lay India, manufacturer of leading snack brands, has launched here the premium international fabricated potato chips brand Lay's Stax.

Mr Manu Anand, Managing Director, Frito-Lay India, said Lay's Stax is the latest offering from our international portfolio which would help consolidate the brand's position as the innovation leader as well as the market leader within Salty snacks in the country.

Lay's Stax is a fabricated potato chip, which offers a differentiated taste and texture, while the unique process through which it is manufactured ensures that every chip is exactly the same size, shape and quality. It comes in a trendy canister pack, with a unique, convenient "pull-out tray", said Mr Anand.

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