Integrated marketing agency Laqshya Media Group has announced its foray into celebrity talent management by roping in marquee cricketer Suresh Raina as its first celebrity. This is an exclusive multi-year mandate for the group, effective this fiscal year.
Alok Jalan, Managing Director, Laqshya Media Group, said, “We are extremely pleased to announce Suresh Raina as the first name for our new vertical in talent management. It is a known fact that cricket is the most popular sport in India with a massive fan following. As a result, the sports marketing vertical has grown exponentially by cutting across socio-cultural demographics and taking centre stage in all marketing plans. Suresh Raina is an extremely dynamic person both on and off the field, and our brand resonates with his values. Brand Raina is inspiring, engaging, and immersive, and we aim to integrate these aspects into a holistic experience. Our collaboration is a reiteration of the same.”
Speaking on the association, Suresh Raina, Captain of the Gujarat Lions, said, “I am really excited and happy to be associated with Laqshya Media Group, and looking forward to a new journey with them, feeling fresh and energetic for this new innings.”
Going forward, Laqshya Media Group is looking at signing more popular celebrities across the globe, with their Talent Management division.