Lamborghinis set to vroom on girl power

Lamborghinis set to vroom on girl power

Author | Source: The Economic Times | Saturday, Jul 15,2006 8:40 AM

Lamborghinis set to vroom on girl power

You can recognise the vroom from miles away. They are sexy, they are Italian and they sport the famous bull badge. Yup, we're talking Lamborghinis here. But if you think it's all about being adrenalin-pumping macho, think again.

For the first time in their four-decade history, these super-wheels are getting their share of women worshippers as well, forcing the famed badge to look beyond its toys-for-boys positioning. In a chat with ET, Stephan Winkelmann, president and CEO, Automobili Lamborghini, admitted his dream machines are now attracting their fair share of ladies... behind the wheels.

Both in the bread and butter US market, which commands 40% of their produce, as well as in emerging corners. In India, the company has just rolled out the Gallardo, Gallardo Spyder and the Murcielago. The tags: between Rs 1.65 and 3 crore! “Our cars are about emotions,” said Mr Winkelmann.

“They are already a man's toy, but now, ladies are showing an interest too. In the US, we are seeing increasing demand from women, particularly for the Gallardo Spyder.” Make no mistake, it's still “pretty much a man's world” for the Lamborghini range. But the future could well belong to the girls.

“Lamborghini has always been a trendsetter in design and engineering; it's our USP. We look less to the demand match today and more to where the market will be in the years to come,” he added. Lamborghini has allotted 10 vehicles each for this year and the next and already six have been sold and two delivered, one each in Delhi and Mumbai.

The company's Delhi dealer, Exclusive Motors, will also launch a Mumbai dealership soon. The Indian debut is part of Lamborghini's ramp up plans. “We decided to enter India because we think this market would bring added value in future,” said Mr Winkelmann. “Right now, we sell more than 75% of our production in US, Germany, Italy, UK and Japan.

But Asia and the Middle East have big potential along with other countries like France and Switzerland in Europe,” he said.

Tags: e4m

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