Top Story

e4m_logo.png

Home >> Marketing >> Article

Lakme starts beauty training academy in Mumbai

14-May-2005
Font Size   16
Lakme starts beauty training academy in Mumbai

To encourage beauty service as a career option, Lakme has come up with Lakme Training Academy (LTA) in Mumbai.

The academy will train students through a holistic and uniform course in beauty. Freshers and practicing beauticians will be offered various courses that will train them to become skilled professionals and refine their skills as beauty experts.

A counsellor at the LTA will test each student's aptitude and depending on that will guide him or her through the various courses available. At the end of the course, the professional certification and expert skills will help students in getting good jobs in the industry in India and abroad.

Practical and theoretical knowledge of beauty care and customer service skills will form the core of all teachings and will be instrumental in guiding students to ultimately provide superior salon services.

Anil Chopra, Vice President Lakme Lever, said, "The biggest challenge facing the industry today is the lack of trained manpower. Being in the service industry we realised that a combination of beauty skills and superior knowledge of interpersonal skills is difficult to find but one can standardise the basic levels of service that a customer receives in every salon. This is the basic rationale on which we decided to introduce our own training academy, where our personnel are groomed to be complete aestheticians."

"The technical expertise and customer service skills will equip the students with skills that will ensure a successful career in beauty. LTA makes it their mission to bring organised beauty education to individuals who aspire to achieve excellence in hair, skin and beauty care services," he added.

The academy is offering numerous courses, ranging from basic to advanced and will have experts from various fields of beauty and service. The courses cover the entire gamut of beauty: skincare, makeup and hair and range from short term modules (10 hours) to long-term module (800 hours). Depending on the duration and the course that one chooses the price of each course ranges from Rs 7,000 for manicure and pedicure to Rs.31,000 for Hair Foundation course to Rs 10,000 for basic and bridal make-up.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Shaan Raza, Deputy Managing Director, Optimise, spoke to exchange4media about their journey since inception and their new technology, TrackingX, which they are planning to launch in India by February...

Meanwhile, Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

The Indian out-of-home advertising company selects Edge1's ERP software platform to automate their OOH business