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Lakme India Fashion Week to begin on April 20

Lakme India Fashion Week to begin on April 20

Author | exchange4media News Service | Saturday, Mar 12,2005 8:32 AM

Lakme India Fashion Week to begin on April 20

India's largest B2B fashion event is back with a fresh look. The Lakme India Fashion Week (LIFW) will be held from April 20-26 at the Grand Hotel in Delhi.

Announcing this in the Capital on Thursday, Fashion Design Council of India, the apex body representing the Indian fashion design industry, revealed the names of the 61 designers who will be participating in the event.

Organised by FDCI, the seven-day event will include 39 shows and 70 exhibition stalls. "LIFW has played a key role in popularising the concept of designer prêt and in the corporatisation of the fashion design industry in India, which is the way forward to take this industry to the next level," said Rathi Vinay Jha, Director- General, FDCI.

Speaking on Lakme's association with Lakme India Fashion Week, Anil Chopra, Vice President, Lakme Lever, said, "LIFW continues to be one of Lakme's biggest initiatives and as in the past, consumers, trade and media can look forward to Lakme taking some unique initiatives to expand the realm of fashion, style and beauty on and beyond the ramp."

The event will showcase the designs of Malini Ramani, Sabyasachi Mukherjee, Tarun Tahiliani , JJ Valaya, Rina Dhaka, Ritu Kumar, Rohit Bal to name a few.

It will be co-sponsored by DHL, Liberty, Hyundai and Royal Challenge. Samsung will be the associate sponsor and Sony Entertainment Television will broadcast the event. Foster will sponsor booze and the official radio partner will be Red FM.

The commercial aspects and the management of LIFW will be handled by IMG. "IMG has consistently ensured that the event is sponsored, organised and leveraged to global standards and this is reflected in the amazing success and status the event enjoys," said Ravi Krishnan, Managing Director, IMG/TWI South Asia and Senior Vice President, IMG.

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