Plans to increase number of outlets to 100
The company is gearing up to launch a range of high-end, specialised facials and skin treatments
Over six lakh footfalls in the last six months and an average spend of Rs 550 per visitor, packed with the assurance that most of these visitors will be repeat customers every month. Sounds like every retailer's favourite fantasy, right?
Cosmetics and skin care major Lakme Beauty Salon business attracted that many visitors across its ninety beauty salons in the last six months.
Enthused by the response to its beauty services business, the company is betting big on the urban Indian woman's need to be groomed at all times and is all set to rake in the moolah, catering to her whims and fancies.
So, whether it is a quick milk, honey and rose petal manicure and pedicure during lunch hour or a leisurely aromatherapy and hot and cold stone facial or an indulgence package for the hair, Lakme Beauty Salon is rolling out the red carpet for women.
Over the next one year the company will step up the action in the salon business, increasing the number of outlets from 91 currently to touch 100, says Ms Reena Chhabra, Business Manager, Lakme Beauty Services. The company launched its 91st salon and its second in Pune, on Tuesday.
The company is also, simultaneously, taking the initiative to bring standardisation in the Rs 200 crore organised beauty salon business in India, which currently has players like VLCC and a host of regional players. Replying to a specific query in this connection, Ms Chhabra said the company is in the process of drawing up a standardisation document, which will ensure quality and consistency in the procedures adopted at beauty salons.
The company is in touch with the Government on the initiative and is likely to bring order and ethical practice into the salon business in India, which is largely dominated by the unorganised sector and friendly neighbourhood "parlours."
The beauty services business in India is growing exponentially with men not willing to be left behind. They seek services for hair, eyebrows and skin. The average age for the woman visitor to the salon is now at fifteen where teenagers walk in for the basic waxing and eyebrows and spends increase as women in the age group between 25 and 40 opt for specialised services such as hair treatments and advanced skin treatments. "Hair services account for 50-60 per cent of our revenues while advanced skin treatments accounts for 25 per cent," Ms Chhabra said.
As stress and the fast pace of urban life takes its toll on skin and hair, the company is gearing up to launch a range of high-end, specialised facials and skin treatments, including what it says will be a winner, the under eye dark circle treatment, during the festive October season.