Top Story


Home >> Marketing >> Article

Krayon floats 3 new properties for kids & youth segment

Font Size   16
Krayon floats 3 new properties for kids & youth segment

Krayon Events has announced the launch of three new event properties for the kids and youth segment. The three new properties are in the areas of sports, entertainment and intellect.

These are the first few of the many properties that Krayon plans to roll out in the near future. The choice of events will be basis the need of the hour, identified through extensive research done with kids and youth all across the country.

Commenting on the initiative, Tabassum Modi, Executive Director, Krayon Events, said, “Creating own IP is the way to go for all event agencies. I think we are a powerhouse of ideas, but more often than not we have no ownership of these ideas. One has to think about creating our own properties sooner or later and once a leadership position is established and accepted in a genre it’s much easier.”

She further said, “The properties we’re launching are in three diverse areas and are backed with research and a clear understanding of what the market needs. As we have always done, we believe in adding value to the kids or youth through whatever we do and our properties will also be reflective of this. With our years of experience of dealing with this segment and the clients who cater to them, I think we’re confident of communicating the essence of a brand in ways that Gen-Y understands.”

Krayon Events had bagged six awards in the kids and youth activation space at the recently held EEMAX Awards 2011.

After creating history by winning 6 coveted awards, which included a clean sweep in the Best School Contact Program Category, at the recently held EEMAX Awards 2011.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Understanding the round-the-clock nature of change, KG Suresh, Director General, Indian Institute of Mass Communication, in a conversation with exchange4media, talked about his plans to introduce a fu...

The mall has a diverse range of media formats that includes, billboards, backlit kiosk, pillar wraps, product/promotion display spaces etc.

The beauty of the internet business is that as your cost curve flattens, your revenue curve keeps growing up and that's why the valuations are so high, said Ashish Hemrajani, Founder-CEO, BookMyShow