In an attempt to connect the young mothers’ segment, Kodak India Ltd., recently rolled out a new package initiative called “Bundle of Joy”. The pack comprises the KB10 camera with a Max film, a baby album to store memories of the growing up years and a photo frame to display the favourite picture of the baby.
According to company sources, the present initiative comes as a part of Kodak’s action plan to study specific consumer insights and leverage these through innovative offerings.
According to the company, the specially-designed kit is targeted at young couples between 22-35 years of age. Kodak is capturing the dormant consumer need of a simple ready-to-use camera that the target group is looking for.
Close on heels to this initiative the company has also launched a summer-specific promotional initiative titled “Kodak Fun Europe Contest”. As per the contest, three winning couples will get a free holiday trip to Europe.
Source: Financial Express