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Kodak targets young mothers with “Bundle of Joy”

Kodak targets young mothers with “Bundle of Joy”

Author | exchange4media News Service | Tuesday, May 14,2002 8:01 AM

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Kodak targets young mothers with “Bundle of Joy”

In an attempt to connect the young mothers’ segment, Kodak India Ltd., recently rolled out a new package initiative called “Bundle of Joy”. The pack comprises the KB10 camera with a Max film, a baby album to store memories of the growing up years and a photo frame to display the favourite picture of the baby.

According to company sources, the present initiative comes as a part of Kodak’s action plan to study specific consumer insights and leverage these through innovative offerings.

According to the company, the specially-designed kit is targeted at young couples between 22-35 years of age. Kodak is capturing the dormant consumer need of a simple ready-to-use camera that the target group is looking for.

Close on heels to this initiative the company has also launched a summer-specific promotional initiative titled “Kodak Fun Europe Contest”. As per the contest, three winning couples will get a free holiday trip to Europe.

Source: Financial Express
Tags: e4m

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