NexPress Solutions Inc, a 100 per cent subsidiary of Kodak, is planning to grab 30 to 35 per cent share of the digital printing market share in India in the next three years, according to Venkat Purushotham, President and CEO. “Our major competitors are Xerox and HP and also we see a lot of companies from Japan entering this space as our competitors. However, we are confident that we will be able to reach the target easily,” he said.
NexPress Solutions is a part of Eastman Kodak Company’s Graphic Communications Group. Headquartered in Rochester, New York, NexPress designs, develops and markets advanced solutions and consumables for digital colour and black and white print productions.
The company has major plans to start its services in India under Kodak’s brand umbrella.
“With Kodak buying Versamark and also Polychrome graphics, in a few months it would be integrated into a unified brand,” he informed.
On how they plan to operate in India, Purushotham said, “We will establish ourselves in Delhi, Mumbai, Bangalore, Chennai, where we will have our sales and service people. Our plan in India was to introduce the product sometime in the middle of the year but then we learnt about the trade show in New Delhi and we didn’t want to miss the opportunity.” The company has also plans to start a toll free number in a month or so.
Significantly, NexPress is also looking at suitable partnerships with software vendors. “We are looking for companies in India that have focus on network management, database management, content management, etc. There are companies that have this focus on corporate context but we are looking for somebody in the printing and publishing context. If we find suitable companies in India, then we will certainly be partnering with them,” he said.