NexPress Solutions Inc, a 100 per cent subsidiary of Kodak, launched its range of innovative digital printing solutions in India by middle of the year. Kodak NexPress 2100 digital production colour press and Kodak Digimaster print systems will be introduced in the Indian market by mid-2005.
“India is identified as a key growth market for Eastman Kodak Company and Kodak India is committed to bringing the latest products, services and solutions in the traditional and digital imaging businesses to the Indian market across he consumer, entertainment, health and commercial market segments,” said R.S. Mani, Managing Drector, Kodak India Limited.
Venkat Purushothaman, President and CEO, NexPress Solutions Inc, said, “In India’s rapidly growing economy, NexPress products and services will help our customers drive and grow their business. We see tremendous opportunity to serve the varied printing requirements in India.”
On the strategy to be adopted here, he said, “There will be a dedicated sales and marketing team that will support the customer. The sales target has not been established as yet. Essentially, our strategy will be to get early adopters and consolidate ourselves and make sure that the business model works.”
Asked on the promotional strategy in India, he said, “There will be a training programme to educate the customers. Also, once we have identified the right city clusters and right clients we want to target, we will come up with road shows etc.”