The world’s largest partnership of independent integrated communications agencies, PROI Worldwide, has added KISS Communications Limited in Cambridge, England making it the fourth PROI Worldwide Agency in the United Kingdom.
PROI Worldwide has net fee income exceeding $615 million and counts four UK agencies.
Andreas Fischer Appelt, the German based Global Chairman of PROI Worldwide and owner of fischerAppelt, one of Germany’s largest communications groups, said, “KISS has a similar ethos to many agencies in our partnership and we felt they were a good fit for the group. We also liked the sector focus the agency has in science and technology, and its location in the UK’s science and technology centres – Cambridge and Oxford.”
Simon Fryer, CEO of KISS said, “We work with many international clients and ambitious companies that are looking to scale around the world. It is a natural next step for Kiss to become part of PROI Worldwide and to take advantage of the services the partner offices can provide. Becoming part of the oldest and largest global partnership of independent agencies is very exciting and we look forward to working with PROI and our other partner agencies.”
“As we continue to grow aggressively, we are also bolstering our presence in some existing markets,” said Allard W van Veen, Global Managing Director and a founding partner of PROI Worldwide, adding “We continue to be very selective as we grow to ensure continued quality for our clients.”