Top Story


Home >> Marketing >> Article

KISS communications becomes fourth PROI Worldwide partner agency in UK

Font Size   16
KISS communications becomes fourth PROI Worldwide partner agency in UK

The world’s largest partnership of independent integrated communications agencies, PROI Worldwide, has added KISS Communications Limited in Cambridge, England making it the fourth PROI Worldwide Agency in the United Kingdom.

PROI Worldwide has net fee income exceeding $615 million and counts four UK agencies.

Andreas Fischer Appelt, the German based Global Chairman of PROI Worldwide and owner of fischerAppelt, one of Germany’s largest communications groups, said, “KISS has a similar ethos to many agencies in our partnership and we felt they were a good fit for the group. We also liked the sector focus the agency has in science and technology, and its location in the UK’s science and technology centres – Cambridge and Oxford.”

Simon Fryer, CEO of KISS said, “We work with many international clients and ambitious companies that are looking to scale around the world.  It is a natural next step for Kiss to become part of PROI Worldwide and to take advantage of the services the partner offices can provide. Becoming part of the oldest and largest global partnership of independent agencies is very exciting and we look forward to working with PROI and our other partner agencies.”

“As we continue to grow aggressively, we are also bolstering our presence in some existing markets,” said Allard W van Veen, Global Managing Director and a founding partner of PROI Worldwide, adding “We continue to be very selective as we grow to ensure continued quality for our clients.”

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

For their latest campaign ‘Peeoge toh Janoge’ (English translation: you’ll buy it if you taste it), Wagh Bakri and DDB Mudra gave Sakshi a new, rustic avatar.

Dabbawalas send some extra love along with dabbas to working professional across Mumbai

The Diamond Producers Association brings to life another rare moment as part of the ‘Real is Rare. Real is a Diamond' Campaign