Top Story

e4m_logo.png

Home >> Marketing >> Article

Kingfisher Airlines announces ‘Fly Kingfisher Fair Play Award’ for DLF Indian Premier League

21-April-2008
Font Size   16
Share
Kingfisher Airlines announces ‘Fly Kingfisher Fair Play Award’ for DLF Indian Premier League

Kingfisher Airlines, the official umpire partner of the DLF Indian Premier League, has announced a new initiative to reward fair play during the Tournament, which began on April 18. The Fly Kingfisher Fair Play Award would be given to the team that has played fairest across the 59 matches and would be presented by Dr Vijay Mallya, Chairman & CEO, Kingfisher Airlines Ltd.

According to the Award framework, two officiating umpires and a third umpire would give points based on the criteria that the team shows towards the game, opponent team and respect shown to the umpire. A team can receive a maximum of 10 points per match. While awarding, 2 points would be given for ‘exemplary’ performance, 1 point for ‘good’ performance, and no points for ‘average’ performance.

In all, 59 matches would be played in the inaugural season of the DLF IPL covering 177 hours of live ‘family entertainment’, which would also be viewed by an international audience. All the matches are scheduled for late afternoon and evening to coincide with prime time for television and would also provide convenient time for the stadium audience.

Commenting on the Award, Mallya said, “At Kingfisher Airlines, we are proud to be leading this revolutionary new concept, which will reward the team that plays the fairest. We are all very excited about the upcoming matches, but with the eyes of the world upon us, we want to ensure that the players uphold the laws of the game and respect the ‘spirit of cricket’. The Fly Kingfisher Umpires will be the final authority on this Award, and we look forward to a long and successful relationship with them.”

Lalit Modi, Chairman and Commissioner, DLF IPL, said, “We are absolutely delighted that our umpire partner Kingfisher Airlines has created such a unique initiative. As we prepare for 44 days of intense cricket, we must not lose sight of the fact that however hard cricket is played, it must be played fairly and in the spirit that characterises our great game. We have already announced our partnership with MCC and that we will uphold the ‘spirit of cricket’. We are all extremely grateful to Kingfisher Airlines for their wonderful support.”

On the occasion Kingfisher Airlines also unveiled a line of contemporary uniforms for umpires designed by Manoviraj Khosla.

Tags

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India

In conversation with exchange4media, Vighnesh Shahane, CEO, IDBI Federal Life Insurance, spoke about his vision for this new marketing initiative, how the brand’s marketing efforts through sports have helped them and his business goals for 2018

Times Network renews contracts with all its primetime sponsors for all its news channels and adds 20 new brands to its kitty

Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India