Top Story

e4m_logo.png

Home >> Marketing >> Article

Kinetic, Tata Indicom join hands for promotional activity

25-June-2005
Font Size   16
Share
Kinetic, Tata Indicom join hands for promotional activity

Kinetic Motor Company has tied up with Tata Indicom for a joint promotional activity. Under this tie-up, Tata Indicom offers economical and flexible deals to buyers of Kinetic’s major scooter brands.

On what led to this association, Sulajja Firodia Motwani, Joint Managing Director, Kinetic, said, “This tie-up is a symbiotic partnership between two strong brands. This will definitely benefit the customer as he or she can now not only be mobile but undergo the mobile experience too.”

Motwani said this marketing exercise would make a real difference to the sales figures too. “The marketing tie-up is particularly scheduled to coincide with the opening of colleges and students graduating to take up their first jobs. The target group that we are looking at includes young executives and college goers who generally require both — a scooter and a cell phone. Hence, it’s a very strategic move,” she said. The current offers under the tie-up are valid until end of July, she added.

With this offer, Tata Indicom offers specially created economical and flexible deals to buyers of Kinetic’s major scooter brands. If a customer purchases Kinetic’s four-stroke scooter Nova 135, a Tata Indicom post-paid mobile and a walky valued at Rs 3,000 will be given free. This is in addition to one year of free local calling between the two and a special rate of 30 paise for all calls between the walky and the mobile. Buyers of the Kinetic Zing and Zoom receive a free Tata Indicom true paid mobile worth Rs. 2,000.

Harish Bhat, President, Marketing, Tata Teleservices Limited, said, “Such a marketing strategy can aid in effectively garnering mileage from retail establishments of both parties involved.”

Tags

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

With Shikhar Dhawan as their brand ambassador, a partnership with NBA and FIFA and a Rs.10 crore marketing budget, this sporty start-up is moving strength to strength.

In an interaction with exchange4media, Sinha, the Country Head at Epsilon shared insights on the growth of Epsilon, integration of Artificial Intelligence and the future of other conventional mediums of marketing

The new brand philosophy to go live on 15th October 2017 during the telecast of Zee Rishtey Awards

The rateOOHmeter platform is based on field data of the OOH campaign universe with information on more than 400 brands, 1600 cities, over 3,000 campaigns and around 85,000 OOH inventory across formats...

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited