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Kinetic, Tata Indicom join hands for promotional activity

25-June-2005
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Kinetic, Tata Indicom join hands for promotional activity

Kinetic Motor Company has tied up with Tata Indicom for a joint promotional activity. Under this tie-up, Tata Indicom offers economical and flexible deals to buyers of Kinetic’s major scooter brands.

On what led to this association, Sulajja Firodia Motwani, Joint Managing Director, Kinetic, said, “This tie-up is a symbiotic partnership between two strong brands. This will definitely benefit the customer as he or she can now not only be mobile but undergo the mobile experience too.”

Motwani said this marketing exercise would make a real difference to the sales figures too. “The marketing tie-up is particularly scheduled to coincide with the opening of colleges and students graduating to take up their first jobs. The target group that we are looking at includes young executives and college goers who generally require both — a scooter and a cell phone. Hence, it’s a very strategic move,” she said. The current offers under the tie-up are valid until end of July, she added.

With this offer, Tata Indicom offers specially created economical and flexible deals to buyers of Kinetic’s major scooter brands. If a customer purchases Kinetic’s four-stroke scooter Nova 135, a Tata Indicom post-paid mobile and a walky valued at Rs 3,000 will be given free. This is in addition to one year of free local calling between the two and a special rate of 30 paise for all calls between the walky and the mobile. Buyers of the Kinetic Zing and Zoom receive a free Tata Indicom true paid mobile worth Rs. 2,000.

Harish Bhat, President, Marketing, Tata Teleservices Limited, said, “Such a marketing strategy can aid in effectively garnering mileage from retail establishments of both parties involved.”

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