Bipasha Basu has been signed on by Kinetic Motors as their brand ambassador. Though she will be the ambassador for all the Kinetics brands, Basu will primarily endorse the upcoming Kinetic-SYM scooter that is slated for launch next month.
Basu was identified after the company carried out a research among 1,200 consumers. The findings of the research implied that college girls aspired to be confident and ambitious. As per the research, Basu came across as an independent, modern woman, with her role in the film ‘Corporate’ having found to be the favourite portrayal of today’s professional woman.
The actress will feature in mainstream advertising for the Kinetic-SYM scooter, including TV, print, Internet, outdoor, with hoardings and contests, and a special audio-visual that demonstrates the new scooter, which will be played in all Kinetic dealerships.
Ajinkya Firodia, Vice-President, Sales & Marketing, Kinetic Motor Company, said, “Kinetic has been very selective about working with brand ambassadors and looks for perfect synergy between product attributes and ambassador personality. Our upcoming Kinetic-SYM scooter would appeal to women riders, and would be positioned accordingly.”
Firodia added, “Our market research showed that Basu is perceived as a modern and independent high-achiever and is the role model for many young girls who admire her style and success. In fact, the support for her was unanimous.”
The upcoming Kinetic-SYM scooter is targeted specially at women riders. It will feature a 125cc engine and promises to offer best-in-class performance, technology and user friendly features.