Two-wheeler major Kinetic Engineering Limited (KEL) plans to launch three models of the much talked about Italijet 50 cc scooters in December this year, and in March and April 2005. Sulajja Firodia Motwani, Joint Managing Director, says KEL holds the licence for seven models and initially only three will be launched.
Motwani said the Italijet models would be imported in CKD form and the recently upgraded manufacturing unit at Ahmednagar will be used for final product development. Besides looking at establishing a leadership position in the scooter market, KEL has now developed a strong focus on the auto components business. At present various components are being manufactured at its plants in Pune and the products are being supplied to Ford and Mahindra & Mahindra among others. As she informed, the group is mopping up a revenue of Rs 35 crore from the components business.
KEL is aggressively targeting the high-end motorcycle segment. It has four models in this segment, namely, GF 125cc, GF 170cc, Acquila and the newly launched Comet. All these are being manufactured in technical collaboration with Hyosung Motors, Korea. KEL imports these two-wheelers in CKD form.
Speaking at the launch of Comet 250cc on Tuesday, Motwani said KEL was now looking at high-end bike segment. Around 100 and 250 units of the GF 125 cc, GF 170cc and Acquila have been sold so far. Priced at Rs 1.67 lakh, the company expects to sell around 500 units this fiscal. The limited edition bike will be available in select cities like Delhi, Bangalore, Chandigarh, Mumbai, Pune, Kolkata, etc, she said.
Giving details on the Comet 250cc ad campaign, Ashutosh Khanna, VP, Grey Worldwide, the agency for KEL, said the KEL account is worth Rs 30 crore. The print campaign will hit media on October 14. The campaign will showcase the features of the bike and carry the tagline ‘The Speed Machine’, he said.