Pune-based Kinetic Motor Company Ltd has hit the bull’s eye with the Kinetic Blaze, the first of its Italiano series. The 165cc scooter has been adjudged the ‘best designed automobile’ of 2006 by auto magazine ‘Top Gear’. The company has now launched a disk brake variant of the scooter and has unveiled aggressive promotional plans as well. The disk brake variant is priced at Rs 51,000.
Ajinkya Firodia, VP-Marketing and Sales, Kinetic Motor Company, said, “This is another first from Kinetic for our very special Blaze. I am glad to offer added safety to our riders by way of improved baking performance.”
Commenting on the promotional activities, Firodia said, “Grey is the advertising agency for Kinetic Blaze, while Everest is handling the Kinetic Kine account. We have allotted an advertising budget of Rs 25 crore for the coming year. We will be doing print ads in all newspapers. We will be launching a TVC by January 15, 2007 on all entertainment and news channels. We will also be doing local events all over India.”
Kinetic had recently tied up with the movie ‘Apna Sapna Money Money’ in print, online and electronic media through a specially designed and created TVC and a campaign where over 10,000 test rides were offered across the country with actress Riya Sen.
Firodia further said that two more Italiano series scooters would be launched in 2007, one by April and the other by the year end.